"The third step in breaking the doom loop was to cut our advertising budget in half. It is offensive and insulting to customers to advertise a product that they know is crummy. "

https://hbr.org/1998/09/right-away-and-all-at-once-how-we-saved-continental

顧客から完全に信用を失った会社が製品の宣伝をしても、むしろ顧客だった人を怒らせるだけでより状況を悪化させる＞＜